Sometimes It's Better to Walk Away

The missing coverage of 2U's boot camp exit story

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From last week’s announcement from 2U:

The future of education is evolving, and so are we. Today, we're announcing an important decision: 2U will transition away from our traditional boot camp offerings. In their place, we’re developing new, innovative technical microcredentials—shorter, more flexible, and affordable programs that combine live teaching with asynchronous components.

The announcement then lays out its rationale in more depth.

Today, however, the landscape is very different. Demand for entry-level tech roles has decreased while the pool of available, experienced tech talent has expanded. Employers are increasingly focused on hiring for more specialized tech skills, particularly in areas like artificial intelligence (AI) and machine learning. At the same time, the growing availability of shorter, lower-cost courses, along with the rise of generative AI, has created easier and more accessible pathways for learners to quickly and efficiently acquire skills for entry-level tech roles.

Simply put, the long-form, intensive training that boot camps provide no longer aligns with what the market wants and needs.

Not a Surprise

Readers of On EdTech+ should not be surprised1 at this news. When I first described 2U’s path to bankruptcy last year, I mentioned one possibility of a sell-off of the boot camp unit that was created by the Trilogy acquisition.

And the stated reason for last week’s news is also not new. In May on an episode of our podcast Online Education Across the Atlantic, we discussed 2U’s exit from the UK boot camp market, including a note that the decision might not just be about financials.

Well, hopefully it's more than just financial too. I mean, hopefully, like, for example, with them pulling out jointly with USC on the degree programs at USC, that was bringing the company down from a reputation basis. It made it hard to make a lot of the arguments they try to do. I mean, charging that much money for a master's of social work, et cetera, et cetera. So I'm hoping that that's part of what's happening with the boot camps there. It's not just looking at financial but saying, is this actually leading to something? And them saying, well, if it isn't, let's change course.

I asked 2U executives twice about this eventuality, first with then-CEO Paul Lalljie when 2U filed for a pre-packaged bankruptcy in July.

To be honest, I did not see this level of an expedited bankruptcy option, and I had thought we would see forced sell offs (e.g., of Trilogy bootcamps) and a multi-year process. Cengage was able to exit bankruptcy in nine months, which had seemed aggressive, but here we’re talking about a two-month process. Assuming that 2U’s expectations are accurate.

I asked Lalljie about the bootcamps, as those offerings have been performing poorly and seem to be a drag on the company’s operations. He said that 2U needs to revamp how the bootcamps are designed, as they were originally intended as face-to-face offerings pre-pandemic, but that there are no immediate plans to get rid of them.

After 2U exited bankruptcy, I interviewed the new executive chair of 2U’s board, Brian Napack, about the prospects.

When asked about what has changed with 2U, Napack was emphatic that “the same company it was before.” Same mission, same contracts, same services, same market position. I pressed him on what has changed, and the easy answer was new ownership and a new board of directors and soon a new CEO. And no longer a public company and one with a cleaned up balance sheet. Beyond that, I asked if the service offerings would change, particularly around keeping the bootcamp business. Napack would not give specifics but indicated that there is a strategic process in place that is looking at these questions. My reading is that any changes of this level would be apparent early in 2025, but that is a hunch.

It should not be a surprise that 2U made this move to exit the entire boot camp market, and it should not be a surprise that its rationale is based on changing market conditions - not just financial performance but changing needs.

More of a Surprise

As you can see above, I had been thinking about a sale of the boot camp business, but that is not what happened. I haven’t seen this covered elsewhere (with Class Central being a partial exception), but it is significant that 2U is just simply shutting down the boot camp business. It was not even worth selling, either because of a lack of interest, or a lack of belief that there was any remaining value worth the administrative effort to sell, or both. A business that was purchased in 2019 for $926 million in 2024 dollars is not worth selling.

What many media stories on last week’s news did get right is that boot camps are becoming more toxic. In terms of poor student outcomes, in terms of reputational risk from universities renting their names in a form of educational arbitrage, in terms of being a target for lawsuits.

Just before 2U’s announcement, the NY Times had a story with the angle that coding boot camps are making less and less sense in an AI world that has changed entry-level job prospects.

This does not mean that other boot camp providers and college / university clients have given up. There are still new boot camp deals being signed.

As described in 2U’s statement, the company will support “current boot camp students through the completion of their programs.” But from what I can tell, 2U is not recommending other boot camps for clients moving forward. Instead 2U is either recommending a shift to microcredentials or giving advice on universities taking over the operations of the boot camp offerings.

Quite a change in the past half decade.

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1  A more socially-acceptable phrase than ‘I told you so.’