Update on Edmodo: Killing free platform usage, not all paid usage
Thanks to alert reader Kate Worlock, we have clarification from Edmodo based on last week’s post on the company shutting down the platform. It was a little rude of them, but Edmodo parent NetDragon put out a press release the day after the post, depriving me of clarity when writing. tl;dr – free platform is dead with just five weeks’ notice, but paid platform is still available outside US for country-wide deals. In my speculations in that post, the second guess ended up being closer to the truth.
It is paid country-wide deployments that will remain for Edmodo, but this will extend beyond Egypt. NetDragon’s press release stated:
It turns out that NetDragon’s statement at the time of acquiring Edmodo in 2018 has not proven the test of time.
The vast majority of Edmodo’s usage – their online learning community – comes from the free B2C platform. Based on the press release, it appears that even the Edmodo Pro and district-wide deals are going away, with all business focused on government sales (B2G).
To be honest, this move by NetDragon aligns with general EdTech market changes, where expectations of growth and scale are taking a back seat to the need to become profitable at today’s scale. Growth, free, largest in the world, education for everyone are becoming somewhat passé. 1
My biggest criticism of NetDragon is not about the pivot away from free; rather, it is about the ridiculously short notice given to teachers and students of just over five weeks. Why did they not give teachers and students until at least the end of the year to make the migration, especially with the news hitting right before fall terms? The additional hosting costs would have been negligible, and there would be no need for additional product development costs. That is the shame of this decision.
1 To give credit, the University of the People is keeping the banner high on free tuition, massive scale education.
The post Update on Edmodo: Killing free platform usage, not all paid usage appeared first on Phil Hill & Associates.