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Friday Follow Up
Jeff Selingo pulls a useful Meeker, enrollments are up, and a belated Kitty Hawk update
Phil Hill
May 23, 2025
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This week on Online Education Across the Atlantic, we discussed part two of our conversation about marketing and online education, focusing on the costs of marketing. As a transition from the part one conversation, we addressed Andrea Maconachy’s insider perspective. Podcasts and posts for asynchronous discussion, who knew?
Intro (00:00), Enrollment and budget news (04:42), Andrea’s post (09:27), Marketing spend for online programs - US (16:18), Marketing spend for online programs - UK (22:09), Cost of acquisition in online (29:38), Debate on public funding of marketing spend (38:13)
Selingo’s Useful Meeker
This week Jeff Selingo released a “State of Higher Education 2025” slide deck in the form of the infamous Mary Meeker series. And it is useful and well done. The slide deck addresses a number of key drivers of today’s state of higher education, combining useful context in text along with charts, including this one derived from On EdTech.
And this one from some upstart, McKinsey or something.
